Major Project 1
23/4/2026-27/7/2026 FENG SHIWEN / 0374595 Bachelor of Design in Creative Media Taylor's University Contents Project Overview Mid project improvement High-fidelity project production Reflection Project Overview During the initial proposal stage of Project 1, the core vision of the project was established: to eliminate the stereotypes and unjustified fears of the public towards common urban wildlife. Initially, our scope was broader, covering various animals such as rats, crows, snakes, and spiders. Our goal was to create an interactive educational experience through engaging interactions, transforming the public's "aversion" into "ecological empathy". Problem statement : Many urban residents lack basic ecological knowledge, which leads to unnecessary fear and hostility towards the wildlif...