FENG SHIWEN 0374595

3/2/2025-Ending Week FENG SHIWEN  /  0374595 Bachelor of Design in Creative Media   / Design Principles Taylor's University INSTRUCTIONS LINK TO TASK TASK 1 TASK2 TASK3 FINAL ARTWORK Title : Red Eye Remains Artist : FENG SHIWEN (0374595) Year : 2025 Size : A4 (2480 x 3508 px) REFLECTION What I have learnt in this module? At the beginning of the course, I learned how to appreciate artworks from the perspective of design principles. I realized that many aspects of our daily lives, which we often overlook, are actually filled with thoughtful design. Additionally, I learned how to improve my own work by following design principles and aligning my designs with the intended message of the piece. What did I enjoy the most? My favorite part was Task 2, where we had to create sketches....

3/2/2025-Ending Week FENG SHIWEN  /  0374595 Bachelor of Design in Creative Media   / Design Principles Taylor's University TABLE OF CONTENTS 1. Instruction  2. Task3 ( Development & Design ) 3.  Feedbacks INSTRUCTIONS TASK 3 Development & Design 1. Select one of the 3 ideas you proposed in Task 2. 2. Develop it through colour exploration, composition, typeface, positioning, etc., with design principles in mind. 3.| Finalise your idea. 4. Create your final design in A4 size, JPEG format in at least 300dpi pixel size. Label the design as <Your Name_Title of Design_Task3>.  5.Write a 200-word rationale explaining/defending: i) the decisions made in your design, ii.) the meaning/purpose of the design and iii) the design principles that are employed to create the design. Sketch : At the end of task2, I cho...

3/2/2025-Ending Week FENG SHIWEN  /  0374595 Bachelor of Design in Creative Media   / Design Principles Taylor's University TABLE OF CONTENTS 1. Instruction  2. Lectures 3. Task 2 (  Visual Analysis & Ideation) 4.  Sketches 5. Feedback INSTRUCTIONS LECTURE 1. Observation The first stage involves looking at the design, thinking, and describing the visual elements in your own words, without prior knowledge. You focus on things like colors, shapes, patterns, and composition, forming an unbiased understanding based on your immediate perception. 2. Analysis In the second stage, you reflect on your observations and analyze how the elements work together. You consider design principles like balance, contrast, and emphasis. This step focuses on how the visual elements guide the vi...

3/2/2025-Ending Week FENG SHIWEN  /  0374595 Bachelor of Design in Creative Media   / Design Principles Taylor's University TABLE OF CONTENTS 1. Instruction  2. Lectures 3. Task 1 4.  Feedbacks INSTRUCTIONS LECTURE  ELEMENTS OF DESIGN 1. Point A point or dot is the simplest element of design. A point used as repetitive mark forms a line. As the point moves in space, other two- and three-dimensional figures and forms are created. 2. Line Lines can be active or static, aggressive or passive, sensual or mechanical. Lines can indicate directions, define boundaries of shapes and spaces, imply volumes or solid masses, and suggest mot...