22/4/2024-27/5/2024 FENG SHIWEN / 0374595 Bachelor of Design in Creative Media Taylor's University Task - Exercise & Project CONTENTS LECTURES INSTRUCTIONS Task 1/Exercise Feedback Reflections Futher Reading LECTURES -Lecture Playlist : Typography (BDCM) - YouTube https://www.youtube.com/playlist?app=desktop&list=PLZk01iRkmnlUF8tRLTTAogutYcraV6DFR -In the lecture, we will watch Mr. Vinod's presentation on typography, learn how to create an e-portfolio and complete the design task. Lecture 01 Introduction Typography: The art and technique of arranging type to make written language legible, readable, and appealing when displayed. Font: The individual font or weight within the typeface. Typeface: The entire family of fonts/weights that share similar characteristics/styles. -Developme...
23/9/2024-16/10/2024 FENG SHIWEN / 0374595 Bachelor of Design in Creative Media / Advanced Typography Taylor's University CONTENTS LECTURES INSTRUCTION EXERCISE FEEDBACK REFLECTIONS FUTHER READING LECTURES WEEK 1 Typographic Systems "All design is based on a structural system" and according to Elam,2007, there are eight major variations with an infinite number of permutations. These eight major variations are as follows: Axial Radial Dilational Random Grid Modular Transitional Bilateral "Typographical organization is complex because the elements are dependent on communication in order to function. Additional criteria such as hierarchy, order of reading, legibility, and contrast also come into play. The typographic systems are akin to what architects term shape grammars. The typograp...
27/5/2024-Ending Week FENG SHIWEN / 0374595 Bachelor of Design in Creative Media Taylor's University Task - Typographic Exploration & Communication CONTENTS LECTURES INSTRUCTIONS TASK 2 FEEDBACK REFLECTIONS FURTHER READINGS LECTURES Lecture 01-05 : Refer to Task 1 . Lecture 06 Typography in Different Medium 1. Print type vs Screen type Type was designed for reading from prints. The designer must make sure that the text is smooth and pleasant to read. Good typefaces for prints are Caslon, Garamond, Baskerville as they have characteristics that makes them easy to read even at a small font size while serving an elegant look. Typefaces for screen (use on web) are usually modified to work better on screen in a variety of digital environments. More open spaces are used as well as higher scre...
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