Information Design - FINAL PROJECT
FENG SHIWEN / 0374595
Bachelor of Design in Creative Media
Taylor's University
TABLE OF CONTENTS
INSTRUCTIONS
INSTRUCTION:
Based on FLIP group topic research, produce a basic video animation.
DESCRIPTION:
Using a processed design framework, you will now produce an infographic
report to present the given information to a ‘target audience’ with the
purpose of:
- Creating awareness (such as Global Warming, Recycle, etc.)
- Explaining a process (such as "how to" video)
- Defining a concept (such as "What is Fast Fashion", "What is Color Wheel", etc.)
Any time based media and software using photography, vector imagery.
Design Considerations:
- Organization Principles – LATCH and Content Organization
- Aesthetic Principles – Animation principles
- Cognitive Principles – Principles of visualization
Output Expectation:
The presentation must be deliberated on, consider each assessment rubric of
sorts to your final outcome:
- Show causality
- Multivariate graphics and visuals
- Integrate word number and images
- Content count
- Within eyesight
- Use multiple charts
- Do not de-quantify
REQUIREMENT:
Video resolution: 1920px x 1080px HD (2 Minutes max)
SUBMISSION:
- A 1-2 minute animated infographic uploaded into YouTube (unlisted)
- Proposal (FLIP group presentation)
- Digital compilation into your Google Drive Folder
- Individual online posts in your E-portfolio as your reflective studies (Please attach the E-Portfolio link here for submission.)
PROCESS
- TAY YUE CHERN (373215)
- YONG YI WEN (364329)
- FENG SHIWEN (374595)
Fig 1.0 Design Proposal
Fig 1.1 Script
Next is our storyboard. We decided to adopt a collage style, using high-contrast blue and orange as the color theme, and adding some cat memes as our story's main characters. This makes the content both interesting and in line with our relaxed theme. We completed the storyboard production in groups. I was responsible for the slang used in sections 6 to 10.
After we confirmed with Mr. Fauzi, here are some preparations we made for the final video.
Voice Recording:
https://drive.google.com/drive/folders/1I9qlnowQwWCsreMgMdf6GPYumNZ7hN7R?usp=drive_link
FINAL TASK
Final Presentation Slide:
Final Video:
REFLECTION
Experiences
This course has been a genuinely interesting experience. Throughout the semester, the L.A.T.C.H. design principles were consistently used, which helped me understand how to organise information more clearly in practice. Our group project was especially enjoyable because we chose a topic we were interested in and continuously refined our ideas together. Through discussion and collaboration, we were able to gradually improve our work and reach a final outcome that reflected our shared effort.
Observations
One key observation from this course is that clarity is essential in information design. A visually appealing design alone is not enough without clear structure and hierarchy. The L.A.T.C.H. framework helped guide our decisions and encouraged us to think from the user’s perspective. I also noticed that repeated iteration and feedback played an important role in improving the quality of our work.
Findings
By the end of the course, I became more confident in applying information design principles. I realised that information design is not just about aesthetics, but about making content understandable and accessible. Through our group project, we successfully translated an interesting topic into a clear and engaging design, and this experience has given me useful skills that I can carry forward into future projects.

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