Information Design - PROJECT 1 & 2: INFOGRAPHIC POSTER
23/9/2025-Ending Week
FENG SHIWEN / 0374595
Bachelor of Design in Creative Media
Taylor's University
TABLE OF CONTENTS
INSTRUCTIONS
LECTURES
WEEK 5
WEEK 6
WEEK7
WEEK9
TASK
PROJECT 1 & 2: INFOGRAPHIC POSTER
DESCRIPTION:
After time exploring media and learning about information design, you will
now develop an infographic that presents a series of different processes
as visuals rather than text.
REQUIREMENT:
Your main intention is to analyse the “delivery mechanism’s” that affect
the outcomes of your infographics. Though content is important, however
the aim of this presentation is too look at what makes an infographic
presentation work or does not work. This includes content but only as one
of the many components of an infographic.
PART 1: Infographic poster (20%)
INSTRUCTION:
1. Choose 1 infographic poster design (that is not well design) from
Internet
2. Redesign the poster into A4 size. Sketch the idea and process (5 Marks)
3. Redesign and simplify the poster based on visual hierarchy &
typography (5 Marks)
4. Simplify the poster's design based on color, shape & pattern (5
Marks)
5. Attach your final poster on E-Portfolio with explanation and reflective
writing (5 Marks)
PART 2: Minimal animated infographic (20%)
INSTRUCTION:
1. Animate your infographic poster into one static loop animation page
2. Loop duration in between 15 - 30 second
3. Size: 1080 x 1920 px (Vertical Video) upload to your own Youtube
channel
PART 1
I found a poster about matcha on Pinterest. I think there are still some
areas that need improvement in it:
1. Background color
The background is too heavy and takes away the viewer's attention.
Although the main color is matcha green, it makes the visual appearance
dirty and depressing.
2. Too many fonts + Disordered layout
Inconsistent font sizes.
Various thicknesses and alignment methods are not uniform.
There is no obvious space between the information blocks.
Readers don't know where to start reading (lacking a reading path)
3. Too much decoration (leaves, dot textures, swirling
lines...)
These decorations have made the page too crowded, which can easily
interfere with normal reading.
4. Information Overload
The entire picture contains too much content, and upon a cursory glance,
there is no clear focus: history/ antioxidants/ catechin percentages/ vitamin A/ endurance/ mental focus/ cognitive/ chart/ nutrition/ brewing comparison
My redesign objective:
1.MATCHA — Key Benefits
2.Group and reduce the three major information blocks:
Health Benefits, Body Performance, Simple
Comparison
3.Visual style
Combine two main colors (dark green + light green)
Use a consistent icon style (line-based or filled)
Maintain more white space
Simplify the charts, retaining only the core information
Sketch:
I want to keep the general layout of the graphic roughly the same as
before, then adjust, categorize and simplify the information on both sides,
and appropriately remove a few green bubbles to maintain the blank space
effect of the picture.
After receiving feedback in class, the teacher suggested that I make the titles of each section more prominent and add a sense of surrounding effect. Therefore, I made some modifications to the first layout.
Final poster:
PART 2
Regarding the animation effect of this poster, I want to incorporate the
green theme of matcha and the process of plant growth to convey a sense of
health and vitality. Therefore, I plan to give the middle sticker part a
glowing growth effect.
Poster animation:
REFLECTION
Experiences
These past few weeks, instead of guessing what might look right, I found
myself following a more organized process. Our small group tasks were also
a nice change of pace. We had to combine different ideas into one coherent
style, and even though it took a bit of back and forth, it was fun seeing
how everyone approaches the same problem in a different way.
Observations
I noticed that infographic design is really about guiding people through
information in a comfortable way. It is not about adding more elements but
about making the message easier to read. I also became more aware of how
small adjustments can change the entire flow of a layout. Things like
alignment, spacing, grouping, and contrast used to feel like background
details, but now I catch myself paying a lot more attention to them. I
also started seeing patterns in the examples we looked at. Some designs
look simple at first, yet they communicate very clearly. Others look
complex but feel easy to follow because the visual structure is solid.
Findings
One thing I learned is that a clear structure makes everything else
easier. When I think through the information before jumping into visuals,
the whole design process becomes smoother. It saves time and reduces the
number of times I need to rearrange things. I also realized how important
this is during group work. When the layout logic is clear, it becomes
easier to explain ideas to others and adjust the design together.
Comments
Post a Comment