Intercultural Design

7/2/2025-Ending Week

FENG SHIWEN  /  0374595

Bachelor of Design in Creative Media   / Intercultural Design

Taylor's University

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TABLE OF CONTENTS

• LECTURES
• INSTRUCTIONS
• TASK 1 - Proposal
• TASK 2 - Interviews & data collection
• TASK 3 - Final Project
• FEEDBACK
• REFLECTION

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INSTRUCTIONS

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LECTURES

Visual Culture:  

• Focuses on how visuals (beyond textual meanings) influence perception and cultural understanding.
• Objective Visuals: Naturally occurring visuals in the environment.
•  Human-Created Visuals: Visuals designed or produced for representation, communication, or function.

Design Significance & Design System:  

1. Basic Assumptions: The underlying purpose behind design, including values, principles, and practices (e.g., the ladybird as a symbol of luck).

2. Norms & Values:  

• Look & Feel: The visual style and appeal of design.
• Design Elements & Functions: How various components of design interact.
• Design Language: The cultural meaning behind design elements. For instance, the ladybird's spots are considered lucky in Western culture but unlucky in Japanese culture.

3. Artefacts & Products:  

• Tools & Technology: Methods and tools used in the creation of the design.
• Implementations: Physical products that embody the design, like ladybird-themed lucky charms.

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TASK 1 - Proposal

Proposal Slides:

Proposal Video Presentation :

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TASK 2 - Interviews & data collection

Data Collection Slides:

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TASK 3 - Final Project

Tiktok Account Page :

https://www.tiktok.com/@xiaohuangmei?_t=ZS-8utfpCYP3as&_r=1

Final Proposal :

Final Proposal Video Presentation :

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FEEDBACK

Week 3

It is important to how does the packaging used as a vehicle of cultural awareness. The rationale is about logo/package design becomes a messenger as cultural awareness. Then outcome can be anything, reimagine this item or this logo or typeface from other culture, or just a documentary how this apply in other culture, in Asian or Western culture, also depends on how you document it. 

Week 5

Put the picture that has written information in the slides with larger size. If the output is video documentary, make sure it is within 30-40 seconds, 1 brand can per part or more, and you need to know what to put in the video.

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REFLECTION

During this semester, I gained a deeper understanding of how culture is reflected and applied in everyday design. Culture not only influences the aesthetics and style of design but also plays a crucial role in user experience and brand identity. I observed that brands with a strong design heritage tend to attract a wider audience and consumer base. Moreover, they effectively facilitate cultural exchange between different countries and communities through their design.

Our research process also presented several challenges. For instance, during the data collection phase, we aimed to interview brand representatives to understand how they incorporate cultural elements into their designs. However, some brands were unwilling to participate, and the information provided by others was rather limited. To overcome this, we adapted our approach by conducting surveys and expanding our interview scope. Eventually, we gathered substantial data, which provided a solid foundation for our research. This experience highlighted the importance of adaptability and utilizing multiple sources in research.

Additionally, progressing with our group project was not without difficulties. Our team members came from diverse cultural backgrounds, leading to differences in work habits and thought processes. As a result, extra time was required for coordination and communication to ensure that all members could effectively contribute to the project. This experience gave me a deeper appreciation of both the challenges and the value of cross-cultural collaboration. It also enhanced my research skills, and I truly appreciate the insights and growth this course has brought me.